![]() ![]() Want to succeed with email marketing? List cleanup is non-negotiable.Ī healthy, well-maintained email list is the foundation for any successful email marketing program. So, yeah, email list hygiene is important Do this often enough, and your emails may end up in their spam folders, which decreases deliverability to people who actually want to read your content. Plus, when you continue to send emails to people who don’t open them, internet service providers - like Gmail, Hotmail, and Yahoo - penalize you. In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that don’t. That’s because a smaller list of engaged subscribers - people who actively read and interact with your content and brand - are more valuable than a larger list of subscribers who never open your content. ![]()
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